Martin Hanna — Pinching the Regional Startup Competition

Image of Founder & CEO of Penny Pinch, Martin Hanna

Founder & CEO of Penny Pinch, Martin Hanna

We first got a pinch of the company Penny Pinch in the YO! Magazine issue 19-12. At that time the introduction of the company whose sole purpose was to help customers save, boasted being Saint Lucia’s first digital savings platform. The only platform which allows customers to get coupons and special discounts from their favourite retailers island wide.

Founder & CEO Martin Hanna wanted to create a seamless transition between first world countries and the Caribbean region and it is his goal to see the company take off locally and scale throughout the Caribbean, a move that will allow customers regionally to make use of the savings platform.

Last month, Martin received a major boost in his efforts to get Penny Pinch on the regional and possibly global level.

Martin Hanna and “Penny Pinch” are the winners of the 2019 TEN Habitat Caribbean Startup Summit’s pitch competition. The flagship event, held in Barbados on May 24 and 25, 2019 is an annual summit which brings together a global team of startup experts, founders and entrepreneur resource providers to develop startups in the region.The 20-year-old CEO of Saint Lucia’s First Digital Savings Platform “Penny Pinch” captured the top spot at the summit’s “Pitch Pit”; convincing a high-level judging panel that his concept for online coupon marketing could revolutionize online retail shopping in the region.

This achievement is quite timely for Martin who launched the “tech” enterprise late last year and is looking to make the brand a household name for avid shoppers. Hanna who is also a freelance graphic designer, has plans to expand the platform to neighbouring OECS islands and by extension the entire Caribbean once the application becomes widely used among Saint Lucians. Penny Pinch brings immense benefits to the online shopping experience, broadening the market for local businesses while attracting foreign exchange from visitors who may opt to use the application.

Martin, who is also St.Lucia’s Most Outstanding Youth in Innovation and Technology hopes to use this latest achievement to inspire young entrepreneurs to be risk-takers and invest in their skills and abilities. He is excited for what lies ahead for Penny Pinch with plans to launch the application with 20+ merchants and scale to 75+ by year-end.

TEN Habitat is the response to a growing need for a more inclusive approach to how Caribbean startups are supported and funded. TEN Habitat focuses on developing investor-ready startups by exposing them to a range of hands-on support that is all about building businesses. U.S. Embassy Bridgetown supports entrepreneurship in the Eastern Caribbean and wants to send two entrepreneurs from each island in its area responsibility to the summit.The “Caribbean StartUp Summit Competition”, is open to persons in the Eastern Caribbean between 25 – 35 years.

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