After a successful year in 2018, music producer Jahvel ‘Jahvy’ Morrison of Tru Ambassador Entertainment label, has kept the momentum going in 2019, continuing his work with dancehall heavyweight Alkaline.
Following up on the popularity gained from tracks such as Mirage and Heartless Killaz, Jahvy has not slowed down and his label recently released a slew of hits for Alkaline – “Elite Only”, “Death Announcement” and “State of Emergency”, the latter being composed and produced by Jahvy’s younger brothers and protégés Falcon and Weekday.
Jahvy says he doesn’t intend to take a break any time soon, and is currently working on more songs to be released before the end of the year and into 2020. Projects include collaborations with artistes such as Jahmiel and Kranium.
Additionally, in an effort to increase recognition of the Tru Ambassador Entertainment label, the producer has also recently ventured into the distribution of apparel – namely T-shirts and hoodies.
He disclosed that he is open to working with Saint Lucian artistes and has shown a keen interest and love for the island’s music and culture.
Jahvy studied music education at Edna Manley College for the Visual and Performing Arts in Kingston, Jamaica. His previous productions include the Ignite and Grimy rhythms.